Wednesday, June 27, 2007
For decades, companies have engaged in head-to-head competition in search of sustained, profitable growth—fighting for competitive advantage, battling over market share, and struggling for differentiation. What would you say if someone told you that this is not the way to create profitable growth in the future? Through an extensive study of 150 strategic moves spanning more than 100 years and 30 industries, Kim and Mauborgne have found that there's a better way. Rather than battling competitors, they counsel, companies can achieve lasting success by creating "blue oceans:" untapped new market spaces ripe for growth. Such strategic moves—which the authors have dubbed "value innovation"—create powerful leaps in value that often render rivals obsolete for more than a decade.
Posted by ZABS at 8:50 PM